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July 20, 2021 at 8:04 pm in reply to: Help with irrigation, yield, and price for business plan #5459
Thanks for the help Fabrice. I know that in her talk Olivia said the wholesale price is essentially 50% of retail, and I have assumed that the majority of sales would be wholesale. While this may or may not be true depending on how the business pans out, the 50% discount on retail price may be enough to cover the fact that most of the truffles sold will be lower than premium grade.
Really appreciate your response. I have also viewed the financial model you posted in another thread and it has helped me a lot. When I am finished with mine, I will definitely post it so that others can hopefully benefit from it.
Simon, I am just seeing your post now. I appreciate you sharing your experience and advice. It sounds like social media may be a great way to engage with individual “foodies”. Obviously having individuals to continue purchasing truffles while restaurants cannot helps. Again, relationships seem to be the common thread in everyones response. Thanks for taking the time to reply.
Hey Fabrice, thanks for sharing. That was really informative for me. I liked the map showing all the productive truffieres in North America. Also, the idea of finding truffles growing on lower branches seems very interesting, but I imagine that is quite rare.
Chris, thanks for the information. Pursing ‘a la carte’ restaurants seems like great advice. As well, I like the idea of building relationships with chefs for many reasons, one being that chefs can move around to different restaurants and you want them to remember you wherever they go.
Thanks Staci. I like the idea of assisting each other with the clearing house and will definitely be attending Olivia Martin’s discussion. It’s reassuring to hear that your issue in the past has been trying to keep up with demand for your product.
Fabrice, I really appreciate your reply. I also wonder if there are any food distribution companies that might be interested. That way you don’t have a lot of small buyers, but instead have some larger customers. I know some restaurants near me buy from a company called MGM truffles. Just a thought.
If anyone else had some experience acquiring customers I would love to hear your story. Thanks!