I did not understand Rowan great presentation that way. What I understood when he talk about diversity was to recognize all the other species of truffles the US have (pecans, appalachian, oregon…) and to bring them at the same level than T. melanosporum or T. magnatum. He is all about breaking the stuffiness of the old world tradition, and I could not agree more with him.
He is about educating and clarity and accuracy. He is certainly not about confusing the consumer and I am pretty sure he is about “calling an apple an apple” and he would discourage all attempts at inventing new names.
California wine were successful at affirming themselves in the world and to be recognized as fair competitors to the Bordeaux and the Bourgognes, without having to reject its european origins. Truffle are the same. We can evolve and develop our own identity without having to reject our origins. We can be vibrant, endorse diversity, and accessible by standing on the shoulder of the old world.
This is a very important discussion and if you are ok, I would like to transpose it on the forum so that the community could contribute. Fran and Brian I have your permission to transpose this content?